This ad appeared in The Saturday Evening Post 21 April 1945.
HOME ON LEAVE ... but they haven't forgotten her... the first lady of our fighting forces. When the soldier returns he brings back grateful memories of a great American heroine—the Army Nurse. And so, a fragrant cup of Maxwell House is raised in friendly salute.
To this gracious gesture, the mellow richness of Maxwell House adds its own very special good cheer. There's so much flavor satisfaction in every cup of this famous coffee . . . extra flavor that has made Maxwell House the coffee that more people buy . . . more people enjoy .. . than any other coffee in the world!
The secret? Skillful blending of fine Latin-American coffees. Manizales for mellowness. Bucaramangas for full body. Medellins for richness. Other Latin-American coffees for vigor!
Great coffees combined into one great blend-then Radiant-Roasted through and through to develop all the flavor goodness of every bean! No wonder, in victory bag or vacuum jar, Maxwell House Coffee is "Good to the Last Drop!"