Earthquake Express!
As soon as her giant craw is filled with gasoline from one of Boeing's International tank trucks, this new Flying Fortress will be roaring into the blue, headed for induction into the Army Air Forces. She's ready for battle ... ready to drop tons and tons of earthquakes on enemy targets with bull's-eye precision.
International Trucks—a large fleet of them—are helping to speed the production of Flying Fortresses ... rushing light and heavy loads from place to place in Boeing's short-flow multiple-line production system ... fueling the big bombers by the tank-car load. All over America pre-war Internationals — the largest selling heavy-duty truck on the market when civilian trucks were still being made—are hauling vital materials for war factories, rushing food and supplies to military bases and industrial centers.
New Trucks Now . . . But Don't Wait: Trucks do a gigantic job in keeping the wheels of war industry turning ... a job so essential that the government has authorized the manufacture of a limited quantity of new heavy-duty trucks for civilians in essential occupations. A good share of these new trucks will be Internationals.
If you need a new truck, don't fail to get in touch with your International Branch or Dealer right away for valuable help in making out your application. And don't delay!
Preventive Maintenance for Victory: Those trucks you now have ... for the sake of Victory keep 'em rolling! Let the truck specialists at your International Branch or Dealer keep them in tiptop shape. Take advantage of the experience, the skills, the facilities of the largest Company-owned truck service organization in the world. Pledge your trucks to Victory.
INTERNATIONAL HARVESTER
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Life Magazine 6 Sept 1943